The first question a doctor usually asks us is, “I have my website, but when I search Google, why isn’t it found first?”
While there are several reasons, the primary answer is: “Your web design does not match the way patients search with Google.”
Here’s an example…
We study Dr. P’s web design and discover the keyword mentioned most often in his current web site copy is his specialty: otolaryngologist.
| Keyword | Google Searches Monthly |
|---|---|
| allergy | 1,500,000 |
| sinus | 823,000 |
| ent | 673,000 |
| sleep apnea | 301,000 |
| sore throat | 246,000 |
| snoring | 226,000 |
| hearing aid | 216,000 |
| ear infection | 201,000 |
| tinnitus | 165,000 |
| tonsillitis | 110,000 |
| ear nose throat | 110,000 |
| otolaryngology | 90,500 |
| nasal spray | 74,000 |
| ear nose and throat | 60,500 |
| ear ache | 40,500 |
| otolaryngologist | 14,800 |
The secret is this isn’t the best keyword to focus his web design on. The table at right shows how many times a month Google is searched for other keywords:
Now we can plan our Google keyword strategy because we see:
- Few people search for otolaryngologist.
- ENT gets 45 times more searches and is the keyword patients search most.
- Otolaryngology get 7 times more searches than otolaryngologist, so it’s the better term for web design.
To get our web site found in Google, we should focus on “ENT” and “Atlanta” since we aren’t competing nationally. When a Googler searches for “Atlanta ENT” Google will show the web site that mentions “ENT” and “Atlanta” most often. Now we know we’re going to design that web site.
Searches for Medical Symptoms
Our Google keyword research shows many patents are searching about symptoms, so Dr. P is much more likely to gain new patients if the doctor’s web design has more content than competing doctors about: allergy, sinus, sleep apnea, sore throat, snoring, hearing aid, etc. His website needs a page about each subject to capture searches on that keyword. Mentioning a keyword once won’t help; it must be mentioned many times. Wording matters: “ear infection” is searched 5 times more than “ear ache.”
When you work together with Atlanta Web Design GA, we create your pages after we research hundreds of keywords to discover those your web design must emphasize. Please read more about our web design process. Then email us to get a free consultation at your office.
Keeping Web Design Costs Low
How much will your new web design cost? $1500 is typical. Figure $500 to lay the web design foundation, and $50 to $100 for each additional page. The more content your web design has, the more visitor traffic it will attract from Google keyword searchers.
You can lower web design costs by helping with copy writing or finding existing photos or graphics we can use.
Operating your website costs $48 a year for web hosting. Unlike some web design firms, Atlanta Web Design GA doesn’t charge any monthly fee for using our web design. We even make quick changes and updates for free.
Beware of web designers advertising cheap prices. Many have hidden costs or the design work is done overseas. Not all “Atlanta web design” firms are in Georgia.
Be sure you end up legally owning your domain name and your web design. If another person registers a domain name for you, he may own it, not you.
You can have a new web design online in 2-3 weeks if you make decisions quickly.
We can tailor a web design for any medical specialties including:
- Aesthetics
- Allergy & Immunology
- Anesthesiology
- Cardiology
- Chiropractic
- Dermatology
- Endocrinology
- Emergency Medicine
- Family Medicine
- Gastroenterology
- Internal Medicine
- Medical Genetics
- Neurology
- Obetetrics & Gynecology
- Opthalmology
- Orthopaedics
- Otolaryngology
- Pain Management
- Pathology
- Pediatrics
- Physical Medicine
- Plastic Surgery
- Preventive Medicine
- Podiatry
- Psychiatry
- Pulmonology
- Radiology
- Surgery
- Urology